Be who you want to be.
Wisdom in your pocket. Your Cabinet travels in the phone you already carry.
A cabinet of counselors, from Marcus Aurelius to your future self, who know your goals and answer in their own voice. Morning and evening routines, a journal, focus sessions, and a library of the primary texts they came from.
A council you build.
Napoleon Hill called it the Cabinet of Invisible Counselors: a circle of people you admire, whose imagined voices help with the hard decisions. In Arete they answer. Twenty three counselors, each in their own voice, and Future Self, who sits in every Cabinet.
Free members talk with Marcus Aurelius, Theodore Roosevelt, David Goggins, and Future Self. A subscription opens all twenty three and lets you compose your own Cabinet. Talk to the whole council at once or to one counselor alone; they can disagree.
Morning asks.
Evening answers.
The structure is simple. At dawn the Cabinet asks how you will use the day. At dusk it asks what you did with it. The hours between are yours, and it notices how you spent them.
Set the day
Your routine, an intention, and one question from a counselor. Yesterday's card holds you to what you said you would do.
Focus, and the Cabinet
Timed focus sessions with the apps you name shielded until the timer ends. When a decision needs a second voice, open the Cabinet.
The debrief
Reflect on the day you actually lived. The counselors answer honestly: what earned credit, what fell short, what to carry forward.
The weekly review
Zoom out with your counselors. Patterns surface across the week, and your portrait grows a little more accurate.
Counsel for the day you actually lived.
Advice is cheap when it does not know your day. With your permission, Arete shows the Cabinet your screen time, your sleep and training, and your calendar, so they speak to what happened rather than to what you remember.
Screen time, by name
Set a limit and group apps into watchlists. The Cabinet calls it out plainly when a list runs over.
The Cabinet holds the door
The apps and websites you choose stay blocked for the length of every focus session.
Sleep, steps, and training
From Apple Health. Goggins knows whether you ran; Marcus knows whether you slept.
Today's calendar
Your counselors read the day's schedule and hold it beside the things you said matter.
Your social list crossed two hours today, and your evening note says you had no time to read. Those are the same two hours.
Free: screen time tracking against the limit you set, with a notice when you cross it.
With a subscription: the Cabinet sees screen time, sleep, and your calendar, plus watchlists and focus blocking.
Nothing is shared until you turn it on, and each source can be turned off in Settings.
More than a tracker.
A practice.
Know Thyself
A short profile of your values, work, and struggles to begin. Each week it grows into a portrait the counselors read before they answer.
Journal
A daily journal, and a belief journal for the half formed conviction you want to examine with a counselor until it stands or falls.
Scrolls
Letters your counselors write to you: a morning dispatch, and long essays on whatever you are working through, kept in your library.
Shared sessions
Invite a friend, partner, or teammate into a Cabinet conversation. They join from a link, on the phone or the web.
Focus and progress
Focus sessions of the length you choose, a streak that counts days of practice, and a record of the routines you kept.
The Agora
Essays by members, read by an editor before they appear, open to argument. Reading is free; commenting and submitting are for subscribers.
The Daily Line
A home screen widget with one line from the texts each day, and quote cards to share the ones worth sharing.
Counselors who write first
Now and then a counselor sends you a message unprompted. It arrives as a notification and waits for you in the Cabinet.
Phone and web, one thread
The same Cabinet, journal, and routines on iPhone and at app.pursuearete.com. Pick up where you left off.
Letters from your counselors.
Ask any counselor for a long read on what you are working on: a new habit, a stalled goal, a belief under examination. Three examples, written by the Cabinet.
Read with the texts.
The counselors draw on a corpus of primary sources: Marcus, Epictetus, Seneca, Cicero, Plato, Diogenes Laertius, and more. You can read the same shelf yourself, and study it properly in the Academy.
A reading room of the originals
- Reading Room. Every work with a linked outline, search to the line, and a book view.
- Marginalia. Read other members' notes in the margin, and with a subscription, ask the corpus to write beside a passage.
- Symposium. Sit with Socrates, Zeno, Epictetus, Marcus, Seneca, Montaigne, or the whole corpus at once.
- The Observatory. The open tensions and unanswered questions the corpus is still working through.
Seminars in the primary texts
- Courses with a Socratic proctor that asks until you can defend your reading, ending in a paper and a qualifying conversation.
- Ancient Greek and Latin, so you can read Epictetus and Seneca without a translator in between.
- Stoic logic, the propositional system Chrysippus built centuries before modern logic.
- Free to begin: PHIL 701, the Lexicon, vocabulary drill, and the daily examination. A subscription opens every course.
Six rules that refuse
to be broken.
No flattery
The counselors challenge. Compliments are earned, not handed out.
A Stoic foundation
Every answer comes back to one question: what is within your control?
Personal and deep
The Cabinet knows your goals, your history, and your pattern of excuses, because you told it.
Quiet by design
Ink and gold. No confetti, no badges, no feed to scroll. A streak counts days of practice and nothing more.
Grounded in the texts
Counsel draws on the primary sources, and the Library lets you check it against them.
Built for the long game
Daily use, compounding returns. The goal is never perfection.
Free to start.
One plan covers the app, the web app, the Library, and the Academy. New members start with seven days free.
- Marcus, Roosevelt, Goggins, and Future Self
- 10 messages a day
- Morning and evening routines, journal, focus
- Screen time tracking and notices
- The Library, PHIL 701, and 5 Symposium dialogues a day
- All 23 counselors and a Cabinet you compose
- 50 messages a day, deeper reasoning
- Cabinet sight: screen time, sleep, calendar
- Watchlists and focus blocking
- Shared sessions and full weekly insights
- Every Academy course, and the corpus in your margins
- Everything in Arete
- Unlimited messages
- The deepest reasoning, and your choice of model
- Unlimited Symposium dialogues
| Compare | Free | Arete | Pro |
|---|---|---|---|
| Messages a day | 10 | 50 | Unlimited |
| Counselors | 3 + Future Self | 23 + Future Self | 23 + Future Self |
| Reasoning depth | Standard | Deeper | Deepest |
| Cabinet sight (screen, sleep, day) | · | ✓ | ✓ |
| Watchlists and focus blocking | · | ✓ | ✓ |
| Custom Cabinet | · | ✓ | ✓ |
| Shared sessions (joining is free) | · | ✓ | ✓ |
| Weekly insights | Preview | Full | Full |
| Academy courses | PHIL 701 | All | All |
| Symposium dialogues a day | 5 | 50 | Unlimited |
| The corpus writes in the margins | · | ✓ | ✓ |
Prices in US dollars. Plans are purchased on the web and unlock the app automatically when you sign in. The seven day trial is for first time subscribers. Cancel any time from Settings.
The useful ones.
Is Arete a chatbot?
No. A chatbot answers what you type. The Cabinet answers who you are: it reads your Know Thyself profile, your weekly portrait, your routines and journal, and, if you allow it, your screen time, sleep, and calendar. Each counselor keeps a distinct voice and pushes back in their own way.
Do the counselors actually know me?
They know what you tell them and what you let them see. Arete starts with a short Know Thyself profile, and each week it writes a fuller portrait from what you have journaled and discussed. The longer you use it, the sharper the counsel.
Why Stoicism?
Because it was built for difficult lives. Marcus wrote while governing an empire through plague. Epictetus taught as a freed slave. Stoicism is a usable way of living well under pressure, and the Cabinet widens it with voices from other traditions: Frankl, the Buddha, Rumi, Emerson, and more.
Can I build my own Cabinet?
Yes, with a subscription. Choose any combination of the twenty three counselors. Future Self is always present.
What does it cost?
Arete is free to start. Arete is $9.99 a month or $79.99 a year; Arete Pro is $19.99 a month. First time subscribers get seven days free. One plan covers the app, the web app, and the Academy.
Is there an Android app?
Not yet. Arete runs on iPhone and in any browser at app.pursuearete.com, with the same account and the same Cabinet.
Is my data private?
Your journal, goals, and conversations are yours. We do not train models on your content. Screen time, health, and calendar access stay off until you turn them on, and you can delete your account and its data from Settings at any time. Read the privacy policy.
Are these really the people they are named for?
No. Each counselor is an AI interpretation built from the published works and public record of the person it is named for. None of them wrote or endorsed what their counselor says.
Ask a Stoic.
Get a straight answer.
The Oracle draws on Marcus Aurelius, Epictetus, and Seneca to answer a question on discipline, direction, adversity, or the life you are building. No signup.
Marcus reminds us in the Meditations that the mind's disturbance comes not from events but from the judgments we place on them. What you call uncertainty is the world being what it has always been: beyond your control. What remains yours is your response. Act well, now, with what you have.